Thursday, March 22, 2012

ProBax Seats Installed In August Wilson Theatre

August Wilson Theatre (photo credit: TheHopefulTraveler)
Anyone can tell you that sitting in a Broadway theatre seat for two-half hours can be literally a pain in the butt. Following the example of the Ambassador Theatre Group in London which installed ProBax seats in their West End venues, Jujamcyn Theatres installed the brand of seating technology at the August Wilson Theatre in New York City.

Design of the ProBax seats installed
in London theaters.
The August Wilson is the first theatre in North America to have the ProBax seats installed. The seating technology requires no changes to the seat frame, design or upholstery and can be upgraded by changing the base of the cushion alone. The seats are ergonomic using dual density foams that encourage anatomically correct posture and are expected to last longer than regular seating. This same technology is applied for use in movie theaters, cars and aircrafts. The ultimate goal is for the comfort of the audience.

But more amazing about the transformation is that each seat cushion and seat back at the August Wilson was changed without the loss of a single performance of the musical 'Jersey Boys' taking place between the end of a Sunday, January 8 matinee and the start of the Tuesday, January 10 evening show. The venue currently has a capacity to accommodate 1,250 theatergoers.

But will the new seats help audiences enjoy a Broadway play? Or will it prevent others from putting their feet up against the back of seat in front of them? No word yet if other New York theaters will gain the new seating. Click HERE to read The New Yorker's unique perspective on the ProBax seats.


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