|Collection of London programs.|
|Souvenir Brochure (or Souvenir Program) next to Programme (or Playbill)|
The programs in London are much more durable being constructed of a thicker paper stock and a couple of centimeters larger than a Broadway playbill. Most programs cost about £3 (US$5) or even up to £7 (US$11) for magazine size versions.
|Pages in Programme.|
If a program and souvenir brochure are available I will always purchase both as they are the only documentation of the theater experience. Souvenir brochures (or in the USA, souvenir programs) are primarily produced for musicals. Plays will normally offer only a program or playbill.
|Pages in Souvenir Brochure.|