Thursday, February 9, 2012

New Phantom Mask Logo for 'The Phantom of the Opera' on Broadway

Left: New Phantom logo debuts in Times Square at the corner of 7th and 47th;
Right photos: The new marquee at the Majestic Theatre.
(image: Dewynters)
(image credit: Peter James Zielinski/BroadwayWorld
The marquee of the Majestic Theatre in New York City got a makeover late in December. For 'The Phantom of the Opera's' 25th year on the Great White Way, the new Phantom logo which advertising company Dewynters refreshed for London has now been adopted for the show's Broadway home.

The former version was the white mask on a black background. The newer logo is much brighter with the mask enlarged on a blue-colored background. For more photos, visit BroadwayWorld.com. For info about the advertising company for 'Phantom', visit Dewynters.com.

Dewynters is responsible for some of the most iconic advertising artwork for theatre in New York and London which includes the waif for 'Les Misereables', the brush-stroked helicopter for 'Miss Saigon', the girl in the wedding dress for 'Mamma Mia' and the feline's eyes for 'Cats'. Below right is the old version of the 'Phantom' logo.



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