|(photo credit: TheHopefulTraveler)|
The Earl of Sandwich shops pegs their niche in the market by connecting their food to the story about the sandwich. John Mantagu, the 4th Earl of Sandwich (there has been eleven) is best known for the claim of inventing the modern concept of the sandwich. Though the subject is up for debate, Montagu would ask his servants to bring him slices of meat between two slices of bread when he was busy gambling. Because of his title, others would ask for the "same as Sandwich".
|The Original 1762|
(food photos: earlofsandwichusa.com)
This history has influenced the shop's signature sandwiches. Among them include:
- The Original 1762 (the year the earl supposedly made his first sandwich): roasted beef, sharp cheddar and horseradish.
- The Earl's Club: roasted turkey smoked bacon, aged swiss, lettuce, tomatoes and sandwich sauce.
- The Full Montagu: roasted beef, turkey, aged swiss, sharp cheddar, lettuce, tomatoes and earl's mustard sauce.
- Hawaiian BBQ: grilled chicken, roasted hame, aged swiss, pineapples and Hawaiian BBQ sauce.
|The Full Montegu|
Their newest New York shop will open at 1290 6th Avenue (West 52nd between 5th and 6th Avenues). A second location is at 90 John Street in lower Manhattan. It may be worth a visit to try one of their signature sandwiches on my next visit to New York City.
The company plans an expansion from its current 17 to 40 locations worldwide. In the United States, shops are also located in Nevada and Texas as well as various airport locations. International shops are found in Paris and London. Visit earlofsandwichusa.com for more information.