Monday, May 7, 2007

Year of a Million Dreams

All you Disney fans, be on the hunt for this print ad campaign that will surely make you want to return to the Magic Kingdom. To lure you to the parks for The Year of a Million Dreams campaign, Disney recruited famed photographer Annie Leibovitz to interpret some famous Disney fairy tales for print using the likes of a pop princess, an acclaimed actress and soccer stud. These are the first three photographs appearing in magazines (click on each photo for a high-resolution image to save as a desktop wallpaper; click 'back' on your internet browser to return to this page):

Actress Scarlett Johansson as Cinderella sporting a Harry Winston Tiara valued at $325,000 and an authentic glass slipper ("Where every Cinderella story comes true")

Soccer star David Beckham rides a white stallion as Prince Phillip from Sleeping Beauty ("Where imagination saves the day")

An Alice in Wonderland trio: Pop star Beyonce Knowles as Alice, country singer Lyle Lovett as the March Hare and actor Oliver Platt as the Mad Hatter ("Where wonderland is your destiny")

In The Year of a Million Dreams promotion, Disney invites you to the Magic Kingdom where you may be able to live out your Disney dreams. Disney has previously announced that over a million extra-special dreams will be randomly awarded during the promotion. It's possible that a Disney cast member might tap you on the shoulder to invite you to be a special guest that night in the new Cinderella Castle Suite at Disney World or the new Mickey Mouse Penthouse at the Disneyland Hotel; you may receive a Dream Fastpass badge to enjoy Disney attractions with little or no wait; or you may have the chance to win a Grand Marshal World Tour trip to Disney parks around the world. The promotion ends Dec. 31, 2007. More info at

If you visit during the promotion you'll be among the first to experience the newest attractions and entertainment. Among them is the Finding Nemo Submarine Voyage at Disneyland replacing the defunct submarine ride in Tomorrowland; and The Seas with Nemo & Friends at Disney World's Epcot updating "The Seas" pavilion where you cruise around in a clamobile alongside a giant aquarium.

The advertisements first appearence are in the March issues of Vogue, Vanity Fair, W, GQ, Conde Nast Traveller and The New Yorker. It's possible a total of ten or twelve different shots could be developed using the likes of Peter Pan and the Little Mermaid (to date no official announcement on additional print ads). Knowing Disney's benchmark for making an honest buck, they'd be smart to develop these advertisements as commercial prints. If that traders beware of print traders.


pencilpantz said...

I love the painting with Scarlett Johansson!! She's so pretty.

Related Posts Plugin for WordPress, Blogger...