Perrier, Voss and now Waiwera. The battle for the high-end water market continues. A nice touch this evening upon returning to my room at The Waikiki Edition was a turndown service and two bottles of Waiwera Artesian Water with a full bucket of ice.
Hawaii is one the first markets in a multi-million dollar expansion of the water brand. Imported from New Zealand, the water is drawn from an artesian aquifer in that country's Waiwera Valley since 1875. Legend has it that New Zealand's Maori warriors would go to Waiwera to bathe in the waters to recover from the rigors of battle. The water is also known for its award-winning taste, health attributes and its iconic green bottle. The $8 million launch of the water continues into California with further expansion across the USA in 2011. Waiwera can be found at upscale hotels, restaurants and gourmet shops in Hawaii and California.
Yeah I didn't open either bottle. I'll probably bring them to office next week. Ask me then if it deserves the title as world's best water. More info at waiwerawater.co.nz.
This is part of the series of posts about the Waikiki Edition. Click HERE to view the full series of posts.
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