
One thing Americans will learn immediately when attending a London theatre performance is programs are not free. On Broadway, theatres are littered with discarded playbills at the end of a performance. Everyone who purchases a program in London leaves with it. Depending on the production, a program will cost you about GBP3-4 (approx US$6-8). Since 'Evita' was in its last week, the theatre had a special selling both the program and souvenir brochure (an 9x13 booklet containing full color photographs of the production) for GBP4.50.

Coming full circle, the first theatre production I ever saw in London in 1993 was 'Sunset Boulevard' at this theatre. That production starred Patti Lupone and Kevin Anderson and resulted in tons of press when Lupone was dismissed from opening the show on Broadway while she was still appearing in the show in London. It reportedly cost composer Andrew Lloyd Webber one million dollars to buy out her Broadway contract.
The theatre is owned and operated by Really Useful Theatres, a division of Lloyd Webber’s Really Useful Group. Below is a view looking west on the Strand.

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