The Big Macaroni at Hollywood & Highland

With the "24" DVD viewing competition around the corner and this huge macaroni it appears no advertiser is missing the opportunity to promote something to the masses at the Hollywood & Highland Center.

This big noodle in front of the Kodak Theatre is part of a Kraft Macaroni & Cheese campaign to promote the American favorite to adults. It's meant to remind them of their childhood and to give them reason to still consume the stuff as grownups. 

This smiling fiberglass noodle weighs 2,000 pounds and measures 20 feet long, 9 feet high and 4.5 feet wide. The noodle has also made appearances at other high traffic areas including Pier 39 in San Francisco, Wrigley Field in Chicago and the Santa Monica Pier.